Anomaly

Anomaly bills itself very clearly as a new model agency. It describes itself as a response to the notion that the old agency models "are all broken" and "the traditional solutions are becoming less and less effective". Its positioning sounds like a bunch of cliches, because so many agencies are talking about the need to re-gear their approach around the same principles: ideas-led, media-neutral, integrated, multi-disciplinary. Anomaly, though, launched with these principles at its core.